Your customers stay yours
A merchant's customer identities, order history and pricing never leave that merchant's account. Another merchant cannot search, browse or export your customer list.
About
A missing layer in
Pakistan's ecommerce
Verafo exists because of a structural gap. Every seller in Pakistan ships cash on delivery orders blind, with no shared way to know whether the buyer at the other end will actually pay. That gap is not a feature anyone forgot to build. It is a position nobody neutral was standing in.
What we are
A commerce prediction engine. An intelligence layer that sits between the order and the shipment, scoring a buyer's reliability before a seller commits stock, packaging and a courier fee to them.
Verafo is not a courier, not a lender, and not a payment processor. That restraint is deliberate. A party with no delivery revenue and no lending book has no incentive to shade the score, which is exactly why sellers can hand us their order data.
What we believe
- Trust should be portable. A buyer's good behaviour should follow them from store to store, not reset at every checkout.
- Prediction beats punishment. A blocklist only catches buyers somebody already lost money on. A score works on the first order.
- A score is not an identity. Merchants receive a derived signal, never another merchant's customer list.
- Numbers or nothing. We publish what we measure and we say so when we are still measuring.
Privacy by design
Signal pooling, not identity sharing.
The same principle a credit bureau runs on: what crosses between merchants is a derived judgement, never the person behind it. That is a structural choice, not a setting.
Only a verdict travels
What crosses between stores is a risk score. Names, phone numbers, addresses and individual order history do not, and no merchant can work backwards to them.
Built for what is coming
Designed to anticipate Pakistan's incoming personal data protection legislation, with PECA 2016 as the floor rather than the ceiling.
Buyers can opt out
Any buyer can ask us to remove their number and order history by contacting support. Removal resets their score across every connected store, and we action it. Full detail lives in the privacy policy.
Where we are
Built, shipped, and working
Verafo runs in production on real stores across Pakistan. These are the numbers we track.
100+brands onboard across Pakistan
PKR 10 Cr+saved from returned orders
80%of Pakistani ecommerce runs on cash on delivery
Under 1sto score a buyer before checkout renders
Zerooperational effort required from the seller
IslamabadNew Blue Area, Pakistan
What this means for you
How to read a buyer risk score
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01
A score is a probability, not a verdict
A buyer at 0.87 is very likely to refuse. It is not a certainty, so you keep the decision and Verafo keeps you informed. Every score ships with a confidence level for exactly this reason.
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02
Unknown is not the same as risky
A first time buyer with no history anywhere scores as UNKNOWN, and is treated generously. Punishing new customers would cost you more in lost sales than it ever saves in returns.
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03
Hiding COD is not the same as refusing an order
Restricting cash on delivery still lets that buyer purchase, just on prepaid terms. Most accept. You lose the refusal, not the sale.
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04
Good buyers should feel nothing at all
For the large majority of your customers, checkout looks exactly as it always has. That is the point. Protection should be invisible until it is needed.
Why cash on delivery behaves this way
The economics behind the refusals
Nothing is committed at checkout
With cash on delivery, a buyer risks nothing by ordering. The order is an intention, not a purchase, and intentions change between checkout and the doorstep.
The seller carries all of it
Packaging, outbound shipping, the return leg, and a product that spent a week in a van instead of on your shelf. All of it lands on the merchant.
Cash arrives late even when it works
An accepted order still takes days to settle. A refused one costs money and returns nothing, which makes refusals the single most expensive event in the cycle.
Every seller starts blind, every time
Buyer behaviour has never been shared between Pakistani stores, so a buyer refused at one store is treated as a stranger at the next. Fixing that is the entire job.
Join the brands already shipping with both eyes open.
Onboarding is a short call and one install. Your first verdict lands the same day, and the guarantee covers your first 30.
We put our own money behind the promise.
One saved cash on delivery return in your first 30 days, or the next 90 days of Verafo cost you nothing. Well over a hundred brands are already covered by it.
Join the first hundred.
Then the price goes up.
13 Founder One spots remain at PKR 12,499 a month, locked in permanently. This offer never returns once they are gone.